Imagine this scenario as a first-time patient: you walk into a dispensary and ask the budtender to check out a certain strain. He opens the jar and pours its contents unto an unclean countertop. Eagerly, he proceeds to pick up a handful of product—with bare unwashed hands—and shoves it in your face for you to smell. So much so, that some of it goes up your nose. You ask him if this particular strain will help with insomnia, he sighs in annoyance and says, “Yeah, sure.” Despite your misgivings about the budtender, you decide to trust his expertise anyways and purchase the product. You take it home and smoke it only to find out you purchased a strain that leaves you feeling restless and worsens your insomnia.
Sadly, this less than satisfactory experience is all too common and is a clear sign of poor training or, even worse, lack of training. Dispensary training is essential to the success of your business. Dollar-for-dollar, it’s one of the best investments you can make towards the longevity of your dispensary. While laws vary from state-to-state, some states require dispensary employees receive education on specific topics usually related to protecting patient information. If your state requires this, let that be your primary motive for enrolling your dispensary workers in a training course. If not, here are some compelling reasons why your dispensary workers need training:
Build professionalism and improve customer service
Establishing yourself as an expert will instill a sense of trust and confidence in your customers and make them more likely to come back. As cannabis research progresses and more information is published, your customers will almost certainly have questions about these advancements. Not only will they have more questions, the questions they ask will become increasingly difficult to answer; requiring a deeper understanding of cannabis. Additionally, to online reviewers, employee knowledgeability is something largely considered when writing reviews or rating a dispensary. It is not uncommon to see reviews based solely on this one factor. Keeping your employees well-educated is crucial—your dispensary’s reputation is depending on it.
The best way dispensary workers can acquire the knowledge they need to be called professionals is to enroll in a course built for this purpose. From cannabis’ beginnings in antiquity to modern dispensary etiquette and best practices, Sativa’s Dispensary Tech 101 certification course covers all your dispensary workers need to know and more to take their professionalism to new heights.
Employees who know the laws are less likely to break them
From labeling to mandatory disclaimers on advertisements, almost every aspect of operating your dispensary is regulated by state law. Employees who have a thorough understanding of cannabis law are less likely to violate rules—making them less of a liability. Learn Sativa courses were developed with the objective of promoting a higher code of ethics for businesses in the industry to follow.
When it comes to the law, ignorance is simply not an excuse. Your dispensary techs should learn about all areas of current cannabis law including state rules and regulations, the history of the legalization movement, arguments for and against making cannabis legal, penalties in the US, and the politics of legalization. Fortunately, Learn Sativa’s Dispensary Tech 101 Online Course covers all these subjects and more. Check out their full course curriculum here.
Well-trained employees bring in higher profits
A study conducted by the American Society for Training & Development (ASTD) found that employers who spent an average of $1,595 per employee in training returned 24 percent higher gross profit margins and 218 percent higher income per employee. Investing in the education of your employees is an investment that pays huge dividends.
When budtenders truly know the products they are selling, customers will feel more confident when making a purchase. In turn, this increases the likelihood of closing a sale. Moreover, learning provides the vehicle for your employees to better their performance, become self-actualized and be driven to sell bigger ticket items that generate a higher profit. Knowledgeable employees help your business perform better—the numbers prove it.
Gain legitimacy and recognition
Chances are you probably would not feel comfortable getting your prescription filled at a pharmacy that did not employ licensed pharmacists. So why should getting your herbal medicine at a dispensary be any different? Not all dispensary training programs are created equal. Investing in a training program that is, ultimately, not recognized by the people that matter would not be a wise way to spend your time and money. Learn Sativa is the authority in dispensary certifications. Not only will your employees gain the knowledge and insight they need to smoothly and effectively run your dispensary, they will also get the recognition they deserve. Learn Sativa has worked hard to perfect their training course—using real input from leading industry professionals—so that you’ll be proud to display the Learn Sativa certificate on your wall.
There you have it, real-world reasons why dispensary training is a critical investment that brings huge value to your team. To wrap things up, enrolling your employees in a high quality dispensary training course is a proven way to improve professionalism and ensure your workers are engaging in best practices, reduce legal risk, increase profits, and bring legitimacy to your employees. To a dispensary owner focused on growth and development, such long-lasting benefits are priceless because they consistently pay off over time.
Fortunately, Learn Sativa’s Dispensary Tech 101 course does not cost anywhere near what other cannabis learning programs charge. Somewhat similar cannabis learning programs charge thousands of dollars for classes designed to only provide a basic understanding of cannabis. Learn sativa was built specifically for dispensary techs with real world knowledge that your dispensary employees can use every day.
For a limited time, Learn Sativa has deeply discounted their certification programs. These deals won’t last forever so make sure you check out their website and take advantage of this special pricing.
